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132 lines
4.4 KiB
132 lines
4.4 KiB
RESULTS: Babylon 5 sponsor survey (12/8/94)
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Below is a table of national sponsors of Babylon 5, surveyed over a
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period of several weeks. Following the table is a set of mailing
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addresses of the most frequent sponsors. B5 fans who want to express
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support directly to the sponsors may wish to write to those addresses.
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However, this should be done only after having written to their local
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television station first.
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NOTES/METHODS:
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(1) Only the number of advertising spots and the number of episodes
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sponsored (out of the four episodes surveyed) have been counted,
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rather than the total amount of time purchased.
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(2) Locally-identified companies or non-commercial promos were
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excluded from the table, although a few national products (such as
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automobiles) may have actually been placed only locally.
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(3) The count was based on first-run (Wednesday) broadcast on WSBK
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channel 38, Boston. Advertising appearing from between the teaser
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through to the credits was included, but not those immediately before
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or after.
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(4) The count was based on FOUR recent episodes: Revelations
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(11/9/94), Geometry of Shadows (11/16/94), The Long Dark (11/30/94),
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and Spider in the Web (12/7/94).
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(5) This effort has been entirely on my own initiative. Any errors
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are certainly mine. I do not work for any of the sponsors. Although
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I think that this bit of research may have been useful, I am not
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planning to continue the survey. Someone who tapes the show is
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welcome to do a more obsessive job, using a stopwatch.
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RESULTS:
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#SHOWS #SPOTS SPONSOR PRODUCT(S) ADVERTISED
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4 8 AT&T True USA; 1800CALLATT; "You Will"
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3 5 Nissan Pathfinder, Maxima, Altima
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3 5 Wrigley's Winterfresh gum
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3 4 RCA DirecTV
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3 4 Wendy's fast food
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3 3 Arm & Hammer Deodorant, PeroxiCare toothpaste
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3 3 Ballatore Gran Spumante sparkling wine
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3 3 DHL shipping
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2 8 Acclaim games: NFL, M.Kombat,WWF,Beavis
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2 7 Procter&Gamble Pampers, Noxzema, Sure, Scope, Folger's, Duncan Hines
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2 4 Hyundai Elantra
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2 3 Coors Coors Light beer
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2 3 Tott's champagne
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2 2 Burger King fast food
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2 2 House of Tsang prepared take-out meals
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2 2 Oral-B Labs Advantage toothbrush
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2 2 Plank Road Red Dog Beer
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2 2 Radio Shack AST computer
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2 2 Saturn automobile
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2 2 Unknown? Hooked on Phonics
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2 2 Ziff-Davis Sports Illustrated
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1 2 Mars, Inc. M&Ms
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1 1 Amer Express Corporate card
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1 1 Anderson-Little clothiers
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1 1 BJ's Wholesale club
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1 1 Blockbuster video
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1 1 Chevrolet S-series pickup
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1 1 Fannie Mae mortgage broker
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1 1 Ford Windstar
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1 1 Fox video movie video: "Speed"
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1 1 GNC Herbal Plus
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1 1 Lego Duplo preschool toys
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1 1 Lever Bros. Wisk
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1 1 MasterCard credit card
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1 1 Miller Brewing Miller Lite beer
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1 1 Orville Redenbacher Redenbutters popcorn
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1 1 Pfizer Plak
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1 1 PrimeStar TV services
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1 1 Stanley hardware
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1 1 Sunoco MasterCard
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1 1 Toyota Avalon
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1 1 Universal movie: "Street Fighter"
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1 1 Warner Bros. movie: "Disclosure"
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SELECTED SPONSOR ADDRESSES:
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Mr. D.L.Carney
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Vice President, Consumer Communications Services
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AT&T
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295 North Maple Avenue
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Basking Ridge, New Jersey 07920
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Mr. Earl Hesterberg
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VP, Marketing
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Nissan Motor Co.
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PO Box 191
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Gardena, CA 90248
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1-800-NISSAN1
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Mr. Ronald Cox
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Group VP, Marketing
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Wm. Wrigley Jr. Co.
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410 N. Michigan Avenue
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Chicago, IL 60611
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1-312-644-2121
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DirecTV Customer Service
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PO Box 92600
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Los Angeles, CA 90009
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1-800-DIRECTV
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Mr. John Harper, Vice President
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Communications, Services and Support
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Wendy's Old Fashioned Hamburgers
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4288 West Dublin-Granville Road
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Dublin, Ohio 43017
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1-800-826-3000
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Finally, you can also write to the studio to express your support:
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Mr. Dick Robertson
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VP, Domestic Television Distribution
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Warner Brothers Television
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4000 Warner Boulevard
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Burbank, CA 91522
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Mark D. Grover, Ph.D. (grover@world.std.com)
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