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- RESULTS: Babylon 5 sponsor survey (12/8/94)
-
- Below is a table of national sponsors of Babylon 5, surveyed over a
- period of several weeks. Following the table is a set of mailing
- addresses of the most frequent sponsors. B5 fans who want to express
- support directly to the sponsors may wish to write to those addresses.
- However, this should be done only after having written to their local
- television station first.
-
- NOTES/METHODS:
-
- (1) Only the number of advertising spots and the number of episodes
- sponsored (out of the four episodes surveyed) have been counted,
- rather than the total amount of time purchased.
-
- (2) Locally-identified companies or non-commercial promos were
- excluded from the table, although a few national products (such as
- automobiles) may have actually been placed only locally.
-
- (3) The count was based on first-run (Wednesday) broadcast on WSBK
- channel 38, Boston. Advertising appearing from between the teaser
- through to the credits was included, but not those immediately before
- or after.
-
- (4) The count was based on FOUR recent episodes: Revelations
- (11/9/94), Geometry of Shadows (11/16/94), The Long Dark (11/30/94),
- and Spider in the Web (12/7/94).
-
- (5) This effort has been entirely on my own initiative. Any errors
- are certainly mine. I do not work for any of the sponsors. Although
- I think that this bit of research may have been useful, I am not
- planning to continue the survey. Someone who tapes the show is
- welcome to do a more obsessive job, using a stopwatch.
-
- RESULTS:
-
- #SHOWS #SPOTS SPONSOR PRODUCT(S) ADVERTISED
-
- 4 8 AT&T True USA; 1800CALLATT; "You Will"
- 3 5 Nissan Pathfinder, Maxima, Altima
- 3 5 Wrigley's Winterfresh gum
- 3 4 RCA DirecTV
- 3 4 Wendy's fast food
- 3 3 Arm & Hammer Deodorant, PeroxiCare toothpaste
- 3 3 Ballatore Gran Spumante sparkling wine
- 3 3 DHL shipping
- 2 8 Acclaim games: NFL, M.Kombat,WWF,Beavis
- 2 7 Procter&Gamble Pampers, Noxzema, Sure, Scope, Folger's, Duncan Hines
- 2 4 Hyundai Elantra
- 2 3 Coors Coors Light beer
- 2 3 Tott's champagne
- 2 2 Burger King fast food
- 2 2 House of Tsang prepared take-out meals
- 2 2 Oral-B Labs Advantage toothbrush
- 2 2 Plank Road Red Dog Beer
- 2 2 Radio Shack AST computer
- 2 2 Saturn automobile
- 2 2 Unknown? Hooked on Phonics
- 2 2 Ziff-Davis Sports Illustrated
- 1 2 Mars, Inc. M&Ms
- 1 1 Amer Express Corporate card
- 1 1 Anderson-Little clothiers
- 1 1 BJ's Wholesale club
- 1 1 Blockbuster video
- 1 1 Chevrolet S-series pickup
- 1 1 Fannie Mae mortgage broker
- 1 1 Ford Windstar
- 1 1 Fox video movie video: "Speed"
- 1 1 GNC Herbal Plus
- 1 1 Lego Duplo preschool toys
- 1 1 Lever Bros. Wisk
- 1 1 MasterCard credit card
- 1 1 Miller Brewing Miller Lite beer
- 1 1 Orville Redenbacher Redenbutters popcorn
- 1 1 Pfizer Plak
- 1 1 PrimeStar TV services
- 1 1 Stanley hardware
- 1 1 Sunoco MasterCard
- 1 1 Toyota Avalon
- 1 1 Universal movie: "Street Fighter"
- 1 1 Warner Bros. movie: "Disclosure"
-
-
- SELECTED SPONSOR ADDRESSES:
-
- Mr. D.L.Carney
- Vice President, Consumer Communications Services
- AT&T
- 295 North Maple Avenue
- Basking Ridge, New Jersey 07920
-
-
- Mr. Earl Hesterberg
- VP, Marketing
- Nissan Motor Co.
- PO Box 191
- Gardena, CA 90248
- 1-800-NISSAN1
-
-
- Mr. Ronald Cox
- Group VP, Marketing
- Wm. Wrigley Jr. Co.
- 410 N. Michigan Avenue
- Chicago, IL 60611
- 1-312-644-2121
-
-
- DirecTV Customer Service
- PO Box 92600
- Los Angeles, CA 90009
- 1-800-DIRECTV
-
-
- Mr. John Harper, Vice President
- Communications, Services and Support
- Wendy's Old Fashioned Hamburgers
- 4288 West Dublin-Granville Road
- Dublin, Ohio 43017
- 1-800-826-3000
-
-
- Finally, you can also write to the studio to express your support:
-
- Mr. Dick Robertson
- VP, Domestic Television Distribution
- Warner Brothers Television
- 4000 Warner Boulevard
- Burbank, CA 91522
-
- Mark D. Grover, Ph.D. (grover@world.std.com)
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