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From: Jms at B5
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<TITLE>Licensing & Your Audience (95-12-01 03:59:02)</TITLE>
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[America Online postings by JMS]
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<H2>Licensing & Your Audience</H2>
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95-12-01 03:59:02
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<PRE>{you're letting Creation do B5 merchandise?}
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We're aware of the rep that Creation has, and I've been very open in my
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criticism of them when they've done something dumb, both in my talks with
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them privately, and on the nets. They know that if they do a Dumb of Bad
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Thing, I'm going to call them on it. I'll also note when they do things
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right. And thus far, for the most part, they've done okay by B5. I've
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worked closely with them on the licensing aspects, and some of it is really
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quite cool, and the rest is fine. (They have come out with two recent items,
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a B5 leather jacket (a bit over-priced, I think, but extremely cool
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nonetheless), and B5 mugs with the logo on one side, and the silhouette on
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the other in silver against black that's just *killer*.)
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I don't feel sufficiently comfortable at this time to do a B5 convention
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with them; but I have made an occasional personal appearance, and found that
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they are genuinely interested in trying to straighten out their rep. A great
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deal of the problem stems from the fact that they often work with local folks
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in the area as hosts who often don't know what they're talking about. So now
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they're cutting back a little, trying to do fewer, better, than a lot, less
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efficiently.
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jms
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